How to Advertise an RV Business Effectively

When you’re trying to advertise an RV business, especially a small business, it can feel overwhelming. It can feel impossible to actually see a good return on your investment. You know you need to advertise your RV business, though. You want to get more customers without relying on word of mouth alone. 

It’s a common complaint. “I want to advertise my RV business, but I’m not sure where to start — and everything seems so expensive.” And it’s true! 

So what’s the most effective option?

Advertising on Google or Facebook can feel like throwing your ad into a black hole. This is especially the case if you’re neither social media nor online ad-savvy. Who knew you needed to know how to customize ads and use keywords in order to run a successful RV business?

More traditional forms of advertising like placing an ad in a newspaper or magazine doesn’t always get your RV business in front of the right eyes. Then, there’s the problem of actually needing to create the ad graphic.

You know it’s probably best to advertise in places where RV owners and enthusiasts are most likely to see your business. However — again — that can seem pricey. Is the price tag worth it?

To help you advertise an RV business effectively and get the highest return on investment (ROI), here’s what you need to know. Read on to learn more about the costs of RV business advertising and what you get for those costs, so you can pick the option that’s right for you.

How Much Does It Cost to Advertise an RV Business on Google?

While it’s free to create a business listing on Google, actually ensuring your business is seen (without someone typing in your exact business name into the search bar) is another story. How do you ensure your business pops up when someone simply searches for relevant RV services in your area? This is where Google Ads come in.

Google Ads appear on a Google search page when someone searches a particular keyword that you’ve bid on. (This means you’ll need to know the best, most effective keywords to bid on, before doing so.) Just like any auction system, ad users bid on those keywords. Then, the winner at any given time will have their ad displayed when the appropriate keywords are searched. If someone clicks on your ad, then you’ll pay a fee.

Do note that this is dumbing Google Ads down quite a lot. Other things play into whether or not Google promotes your ads. Beyond just how much you pay, the quality of your ad also matters. On average, though, the cost per click on your ad is about $1–$2.

How Much Does It Cost to Advertise an RV Business on Facebook?

Similar to Google, Facebook uses a bidding process for its advertisers. Automated bidding strategies help you get the best chances of reaching your intended audiences for the best price. Factors that influence how much you’ll need to pay for your ad to appear, though, include how niche your audience is, how competitive your industry is, when you want to advertise, your location and what kind of ad you’re running (such as an image ad vs. a video ad).

In general, you can expect your cost per click to be less than $1. You can also choose to pay for ad “impressions” rather than “clicks,” so a fee for every time someone sees your ad. 

How Much Does It Cost to Advertise an RV Business on RV Trader?

But let’s say you don’t want to fiddle with all the ins and outs of trying to get a Google or Facebook ad in front of the right audience. Maybe you just want to go straight to where you know the RV enthusiasts are.

In these cases, you might try advertising on a site like RV Trader. RV Trader also offers advertising rates “per-click.” Unfortunately, while advertising on RV-specific sites can come with their pros (like a more tailored audience), they can also come with their cons.

For example, while Google and Facebook allow you to set up an ad campaign and start advertising with just a few steps, that’s not the case with RV Trader. You’ll need to work with a salesperson to get your campaign started. Plus, since RV Trader isn’t transparent with pricing, you’ll have to contact the ad sales team directly or provide your information, including phone number, in order to get pricing. And we all know what providing your phone number on a sales form means. Get ready for lots of “opportunity” calls.

How Much Does It Cost to Advertise an RV Business on RV Life?

The story is much the same at RV Life.

RV Life offers a range of advertising opportunities, including banner ads, podcast advertising and YouTube and forum sponsorships. The only pricing RV Life provides easily, online, though, is for its sponsored content posts: a whopping $2,000 per article.

Again, for any further information, get ready to make your way through the sales funnel, with all the fun hard sales tactics that come with it.

How Much Does It Cost to Advertise an RV Business on My RV Resource?

In contrast to all of the above, My RV Resource makes advertising your RV business easy. Rather than paying per click or impression, you pay a simple monthly or yearly fee that ensures you appear in RV enthusiasts’ search results and makes you more visible to potential customers who are actively looking for the services you provide. 

Plus, you get your very own landing page, which is really a full mini-website that acts as your personal online hub for hosting information about your RV business including reviews, coupons, job listings and more.

My RV Resource is a one-stop shop when you want to advertise your RV business and maximize your online visibility. And more exposure gets you more clients!

With a My RV Resource membership, you can:

• Reach thousands of new clients looking for the exact services you provide.
• Keep 100% of your fees and pay no commissions.
• Receive direct inquiries to your inbox from potential clients.
• Connect and network with fellow RV service providers and product suppliers.
• Improve your rankings in search engines like Google and Bing.
• Get tips and tricks on how to market and operate your RV business.

Additionally, My RV Resource is consistently mentioned in multiple RV manufacturer forums including Grand Design, Newmar, Thor, and Alliance among others.

Harvest Hosts, RV Life, FMCA, Passport America, Workamper News, RVPro, RV Business and RV News are so confident in My RV Resource that they are sharing My RV Resource with their audiences!

In fact, Coach-Net, Thor, Lippert, Alliance, Lance, Dometic, and Diamond Shield consistently use the directory to help their customers get connected with service providers across the US.

So, what are you waiting for? There’s no time like the present! Don’t miss out on the opportunity to get in front of RV owners, RV enthusiasts and the many My RV Resource partners.

Check out these affordable options and list your company today!